Ano ang Brand Strategy and bakit ko kailangang malaman ito? 🤔
𝑊ℎ𝑎𝑡’𝑠 𝐵𝑟𝑎𝑛𝑑 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 𝑎𝑛𝑑 𝑤ℎ𝑎𝑡’𝑠 𝑖𝑛 𝑓𝑜𝑟 𝑦𝑜𝑢 𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠?
➡️ Is it complicated?
➡️ Is it for everyone?
➡️ Is it the brand logo?
Did you know that your brand is not just your logo? It is how you overall present your identity. 💡
It is your mission, your vision and your values altogether, put into visuals such as your logo, social media collaterals and your hopefully, reflecting to your works or products.
“A brand is an identifying symbol, mark, logo, name, word, and/or sentence that companies use to distinguish their product from others. A combination of one or more of those elements can be utilized to create a brand identity. Legal protection given to a brand name is called a trademark.” — from Investopedia.
Brand Strategy is not a single course. It is a combination of list that would ‘strategize’ or position a brand not just visually but based from data.
I think I can better explain it to you through this visual:
Of course, the goal for any business is profit…or is it all?
When I’m working with my clients, there’s one question I would want them to start with with regards to starting up a brand or a business:
What is your brand/business’ purpose?
You see, that’s the reason why we start with mission and vision.
Those two are the drivers of your journey as a business, and your passion is the fuel.
Now with brand strategy, the goal is to ensure good product experience encompassing good design enabling the product to tell a story and
not just to sell. And I believe every brand has a story.
Always start with this question.
Your brand will not always have consistent sales and feedback but what stays?
Your mission.
Your vision.
Your brand values.
Your WHY.
It is not enough to just generate money — that is the result of your business, but what is your purpose?
One thing i’m sure of: it is beyond the profit but about the story you wanted your brand to have.
And I hope one of it is to add value to the people you work with, the community you wish to share something with.
