Why Brand Strategy

Bakit Brand Strategy at bakit ko kailangang malaman ito? 🤔
𝐖𝐡𝐲 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? (𝐚𝐧𝐝 𝐰𝐡𝐲 𝐝𝐨 𝐈 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐢𝐭 𝒇𝐨𝐫 𝒎𝒚 𝐛𝐫𝐚𝐧𝐝?)

 

❓ Does my business need it? Are you interested to apply Brand strategy in your business?
👉 If you believe your brand has a story to tell,
We believe that every story is meant to be shared to a community.
Do you have already have a community where you can share your story?


 

And also, this is a continuation about the list mentioned about what brand strategy is, refer to: https://www.baybayen.com/2020/09/06/what-is-brand-strategy/

1. it’s like pottery. (Branding)

You create and dress your brand. Through effective user design, you shape the face and features of your brand.

This includes your brand identity visuals such as logo, social media collaterals, videos and prints that displays who you are as a business.

2. it’s like basketball. 🏀

When you do Brand Strategy, think of it as planning and strategizing your players (design, marketing, UI/UX, web design, advertisement) to achieve a goal, 

not just to win but all of these players to play as a team.

3. Actually, it’s more of solving problems --- creatively.

Through UX strategy, you give solutions to brand’s common problem by researching and asking real users. And how good would it feel to solve and help, huh?
I will discuss more about this on a separate blog (UX) for you to better understand why do we need to learn user experience.

lastly, it’s like a movie---only you directs it. 🎞️

The best thing why I chose brand strategy is that I get to share story that is beyond the math and visuals of business.
I believe that every brand is shaped by a story and humans also live for inspiring and encouraging stories.

 

Interested for more brand strategy blogs?

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